Screenshot / ACE Wedding Stories 101
SAULT STE. MARIE – It looks like the ACE Inc Wedding Stories production crew is going to be one of the busiest storytelling teams in VIDEO when it returns for its second season starting May of 2015.
“Higher Production Value,” promised co-creator Brendan Garlick, who also helped bring October 30th – All Hallows Eve to the big screen.
The crew is stepping it up to new heights and there will be “exciting and emotionally satisfying” 2K presentations to the romantic lives of 13 couples and ACE’s new feature Love Stories and how it’s a game changer.
“There’s a lot of new things that we are introducing next year,” Garlick said of the series, which is a collection of ACE Inc’s 2013-2014 wedding clients privately distributed highlight videos.
Pilot Episode | Wedding Stories
Northern Scenery mingles with real emotion in the series, which had an online audience of 40,000 views over Youtube and Vimeo in it’s first season producing HD Wedding Videos. ACE Inc is the first company in Sault Ste. Marie to offer VIDEO featuring Cinema 2K footage. It also garnered the attention of Ultimate Bride one of USA’s premiere designer gown locations nestled in the prestigious Oak Street in Chicago.
ACE Inc’s Wedding Stories is one of only a handful of Video-Production companies in SSM and their take on the sudden surge in desire for high quality digital media.
Garlick said he and director Ryan Byrne, both fans of filmmaking, saw potential in that demand.
“There are certain reasons you would imagine people would be driven towards it because it’s so prominent in our every day lives, but we felt with the right touch and with the right approach to telling a story we can make it extremely unique,” Garlick said.
Ryan Byrne, who directs content for ACE Inc, agreed.
“I actually thought it would be neat for couples to feel like a star on their wedding day,” he said. “It’s just a weird feeling seeing your picture on a BLU Ray Cover and watching your day unfold like a music video or short feature film.”
Garlick noted real change has taken place in the market, with couples wanting a unique, once in a life time experience for their wedding, a very lucrative trade for vendors in Sault Ste. Marie. ACE Inc. also consults couples to ensure they get production notes absolutely perfect.
“It’s important at some level, even though it’s happening on the fly, to be tethered to their plan of attack every second, every, minute.”
Byrne said that’s one of the reason’s we had such a great reaction to the videos.
“It very effortlessly feels true to life,” said Byrne, who edited the first 8 episodes in the series as a tribute to the couples for their trust and belief in their abilities. “It felt very current to me, in a nice way. That’s actually a really hard thing to pull off. It’s a lot of editing hours.”
The series cornerstone is their presentation of the Wedding Day mixed in a savvy way, quite like a music video. They call the presentation Wedding Stories.
Byrne described the dynamic as “feeling the music, picking the best moments, and telling a different story.”
Byrne said unleashing the entertainment mixing magic is something that comes naturally to him.
“I’ve been studying the best in the business since I was 5 so I’m basically groomed in telling any story like a high class feature. It’s fun.”
Garlick, who partnered with Byrne in early January and helped him bring the feature film October 30th – All Hallows Eve to fruition said working at ACE “has been one of the best challenges I’ve had in quite a while.”
“I think it’s terrific. We’re pushing the limits and I’m really learning the art of filmmaking from working with the team.”
Garlick, had previous experience with Shaw Cable Systems and was shocked when he was shifted into the First Assistant Directors chair during production of October 30th on day 3.
“Typically, you join something as creative as making a film to challenge yourself. I definitely did that and more. The experience I gained was extremely valuable and translated well to production days on Wedding Stories,” he said. “I actually forget that this is work sometimes because it’s so fun but you rarely see this type of trade in SSM.”
“One of the other great things about this idea is that it captures the entire day in just under 4 minutes and that to me is another testament to the quality of the content.”
One video who would be a prime example of that is Episode 108 – Aimee + Greg, whose wedding decor was designed by the bride herself.
The production team spent the first season completing and re-investing in production equipment to bring up the quality and value of the videos. What they ended up with is a whole new bag of tricks for Season 2.
“We want to grow every time we tell a new story. What makes a good story is the way it makes you feel when you watch it. What emotion does it evoke in you? If it captivates you, then you know it’s good.”
Byrne pointed out that the team is mindful of the personal lives and has avoided showing the full detailed look into the side of the couples and their familes.
Victoria Rocchetta, who was a bride featured in Episode 107 said “I can’t even express how impressed I am and how happy I am with the work you guys have done, thank you so much.”
She said that friends and family have asked her about her choices and purchases in a variety of her decor for the wedding. Leading to the assumption that the series has provided a good tool for marketing services in a ‘creative’ light.
“There is a special touch to every story,” Byrne said. “It’s always going to be an exaggerated version of the day, but I think people know that. People have found a comfort in the camera, (or so it seems) but I think they see value and certain qualities that are innate to each person and amplified for them.”
Aimme West, who is considerably bubbly said “Oh my god. I’m a puddle. It’s beautiful. Perfect. Everything.”
Wedding Stories has 2 stunning episodes left in it’s first season. You can catch every episode HERE!