Who is behind ACE Inc.

ACE Inc. is run by director of content Ryan Byrne and a group of various artists in the film, photography arts sector of Sault Ste. Marie

What is a video production?

A video production is the term used for creating a project using video cameras. The production can be simple, using only one camera and no extra lighting or crew or more complex requiring multi cameras, extra lighting and special audio requirements. We will help you determine what type of video production will work for your project and budget.

How much does it cost to produce a professional video?

Cost is dependent upon the scale of project. We offer our clients a free consultation to discuss their requirements. Simple one camera, one day shoots can cost as little as $1500.00 whereas multi camera productions shot over several days and requiring actors, extra crew member and special locations can and often does cost well over $10,000. Every video production is different when it comes to pricing.

What is the first step to starting a video production?

With ACE Inc, we begin with a consultation. During this consultation we ask a series of questions to determine a clientʼs expectations and goals. We can then advise them on how we could move forward with their project base on their budget. Our Process page (coming soon) will show the steps ACE Inc. takes once a video production moves forward.

What type of equipment do you use

ACE Inc. uses all digital Canon and Blackmagic Cinema cameras namely an EOS7D, T2i. We will shoot everything in high definition even if our clients want their project delivered in standard definition. The reason we do it this way is our clients will end up with a much higher picture quality in standard definition because it started in high definition picture and we took the time to down convert the video to the highest quality standard picture possible.

We also own high quality wireless microphones, a 4 point Lowel lighting kit and countless other pieces of gear to ensure our clients receive a first class video. Our studio is Macintosh-based and we are currently using Adobe Creative Cloud for editing.

There are so many terms in production, can you explain them?

Video format can mean many things:

Size of the actual video picture
The type of compression format the camera uses (there are many)
Frame rate
Interlaced or progressive
All the above points concerning format will vary depending on how the final video will be used.

A video frame is one still picture or two interlaced frames, just like a photograph. In North America standard video cameras record 30 pictures (frames) every second, resulting in perceived movement. Motion pictures shoot with a frame rate of 24fps.

Anything greater than or equal to 720 vertical TV lines is considered HD.

SD is accepted as having 480 vertical TV lines. In Europe the SD vertical TV lines is 525.

23.976 progressive video frames every second, rounded off to 24

29.97 progressive video frames every second, rounded off to 30

2 interlaced fields of odd and even scan lines for each video frame for a total of 60 fields per second. Known as 60i but in actuality is 59.94i.

One complete video frame or still picture as opposed to interlaced which would be 2 odd/even interlaced partial pictures per frame.

A video format for the internet that can be read by most web browsers and computer devices.

A video compression format used by some video cameras that yields good quality with relatively small file sizes. Also very popular for web movie encoding when high quality is paramount.

An HD picture size with a dimension of 1920×1080 in progressive format.

An HD picture size with a dimension of 1920×1080 in interlaced format.

An HD picture size with a dimension of 1280×720 in progressive format.

A standard definition (SD) picture in progressive format 480i: same as 480p but in an interlaced recording format.

A high definition but highly compressed video recording format used by some prosumer-type cameras.

A standard definition tape based recording format that can be in either full screen (4:3) or widescreen (16:9) dimensions.

How long will it take to receive my project?

Every project is different. Delivery time is dependent on the scope and scale of the project. If specific shoots are being done outdoors, delays may occur due to weather. If certain on camera talent is needed, scheduling them is a factor. All of these factors are discussed with our clients along with their deadline requirements to ensure we can deliver the project on time.

How will my project be delivered

Delivery of the final project will depend on your specific requirements. Video can be delivered several ways.

A DVD is a standard definition only format and can be either full screen, widescreen and also can be in either interlaced or progressive recording formats. A Blu-Ray® disc (BD) is generally used for high definition only in either 720p, 1080p or 1080i recording formats.

We can put your project on a hard drive or on other forms of media such as memory sticks/flash drives, etc. in the delivery format youʼve chosen. This is so you can use your project immediately for download to your web site or company intranet, for example.

Depending on broadcast requirements, we will convert the video project to meet station requirements. Often broadcast footage has to be delivered to the station on HD CAM tape if itʼs a TV program or commercial. Delivering a project on a hard drive will be acceptable in the near future as TV stations evolve along with the video industry. News items will sometimes be accepted on just about anything these days.

If I have video from previous years can it be incorporated into a newer project?

We can always view what footage is already available, as this can save the client money. However, older footage may not match the look and feel of the current project or it may not be of the same quality. These are things the client will have to consider before deciding if older footage should be used.

Will you travel?

We will travel. Travel terms will be discussed during the contract phase. We do require appropriate compensation for food, lodging and travel time.

What is your payment policy?

Once the decision is made to hire ACE Inc, we will require a retainer to secure our services so we can begin working on your project. We also require a retainer to reserve a specific date or series of dates. Our deposit is based on the project cost. During the contract phase we will discuss payment procedure, but generally once shooting begins we require 80% of the project cost be paid. Upon delivery of the project the remainder balance is due. Arrangements can be made for invoicing and varying payment structures.

All of our prices are subject to applicable taxes.

We accept Visa, MasterCard, Company Cheque or Cash.

Do you require a contract?

A contract insures both the client and ACE Inc is protected. It lays out the terms and conditions that are to be fulfilled by both sides. A contract is putting in writing that was discussed during the question and answer phase of the production meeting. A contract allow both sides peace of mind should something go awry. A contract can be amended if both parties agree.